NOT THAT EASY…
After months of work, today we launch the label Une Autre Mode Est Possible (UAMEP)
that musters independent textile designers around ecodesign and eco-frugality.
Months spent in thinking, searching, questioning, sharing, finding words and images to express it.
This label comes up in a context where, particularly these last two years, new initiatives based on ecodesign, responsible fashion and slow-living are blossoming all around.
In this very rich and stimulating effervescence, yet, not so easy to find a place,…
NOT THAT EASY to find a real consistency at each level of the value chain
(from textile raw material production to final consumption act),
because it is not enough to chose organic cotton or “made in Europe” labels to be in a process of really responsible design or consumption.
By definition, ecodesign is a transversal process that applies from A to Z.
It is a question of substance, not only of form.
Before all, it is a state of mind, a way of being.
NOT THAT EASY to muster around true values and a common signature
respecting the personalities and sensibilities of each.
Yet this is the precise essence of an independent label :
muster without misrepresenting and building a consistent collective from diversity.
NOT THAT EASY either, despite the intimate conviction that this is a model for the future, to defend an independent and local model, valuing proximity, interculturality and intergenerationality, in a world where large structures are concentrated and become more and more uniform and where social bonds are dematerialized and lose their meaning.
NOT THAT EASY to adopt a daily eco-frugal approach, always trying to prune the superfluous and only keep the essential and taking care of the resources. Not that easy to slow down, to learn, to become aware of one’s paradoxes and to overcome them, in a society that is always going faster.
However, In the middle of all those constructive obstacles though necessary to the emergence of new projects, human, emotional and artistic evidences exist.
The UAMEP label take its roots from these evidences
These evidences made us wish to mutualize the fruits of the field actions we are individually leading since numerous years, be it ecodesign, business models, design, writing, artistic creation… and to continue this empirical research work together : explore, observe, analyze, cross-check, re-pace the ground, meet people, share, get rich.
These evidences are driving us each day in our questionning and in the actions we take to try and make things change. These evidences help us create and make us be.
We are, you are, Une Autre Mode Est Possible. *
* Another Fashion is Possible
Cecile-Jeanne