Roubaix : Northern epicenter of the fashion of tomorrow

Roubaix : Northern epicenter of the fashion of tomorrow

It is certainly not new, but it seems that the excitement that reigns in Roubaix in terms of reinvention of fashion is gaining momentum in 2018. The proof with 2 major events that will be held at ENSAIT, the School of Textile Engineering of the city, before the summer : the meeting organized on March 24 by the Anti_Fashion movement and La Redoute, a company established locally for 180 years and, two months later, the first edition of FashionGreenDays, Circular Fashion Forum, on the initiative of the very active association Nordcréa.

Former flagship of the textile industry from mid-nineteenth century till end of the 70s, Roubaix is ​​still experiencing the full impact of post-deindustrialization effects. Nevertheless, the initiatives continue to multiply to reinvent the heritage of the city. According to Majdouline Sbaï, a sociologist specialized in the environment and pilot of the FashionGreenDays project, “everywhere in Roubaix we feel that textile deindustrialization, and therefore the decline of an unsustainable economy, has had a lot of negative effects … But the city is therefore inhabited by a real desire to gather, to federate, and by very strong citizens, associative and entrepreneurial dynamic to try to provide solutions to social and ecological difficulties. Stéphanie Calvino, founder of the Anti_Fashion Project in Marseille, has spent a lot of time in Roubaix latest months and makes a similar observation: “a bit like Marseille, Roubaix is ​​a city that faces significant economic and social difficulties, but which at once is full of energy and dynamism to make things happen. I noticed that we are often much more creative when we have few resources and we learn to mobilize the best resources.

anti fashion roubaix

On Saturday March 24th March in Roubaix, the Anti_Fashion Project movement, which she founded alongside Li Edelkoort, will be the guest of La Redoute for a day of exchanges on the theme “how to rethink the fashion system.” This first meeting will be an opportunity to present the mentoring program developed in Roubaix since October 2017, in partnership with La Redoute at the initiative of Sylvette Lepers. This project was initiated in Marseille in January 2017 under the leadership of Sébastien Kopp, co-founder of Veja, and Stéphanie Calvino. The creative accompanying program around upcycling was then thought by Pierre Violet. The principle is to allow young people between 18 and 25, from disadvantaged neighborhoods, to learn about textile creation and then find a job in the fashion industry. In Marseille, participants had worked on the basis of second-hand jeans. Young Roubaisians are working on creations from unsold stocks of La Redoute. On Saturday they will present the beginnings of their projects at ENSAIT. The event, free and open to all, will allow, through various talks, to collectively think about major challenges to make the world of fashion more responsible, from creation to media coverage, through training. Among the speakers, several members of the UAMEP Label will be present, including Monia Sbouaï of Super Marché who will host an upcycling workshop for the occasion (find the full program of the day here).

Driven by the same desire to conceive the fashion of tomorrow, the FashionGreenDays will be held on May 24 and 25. They complete the FashionTechDays, also organized in Roubaix by Nordcrea since 3 years. For Majdouline Sbaï, the objective of this new forum is clear : “It is a matter of valuing the companies and creators of the circular fashion – including both eco-design and end-of-life issues of products, which form the vanguard of fashion today. But also to inspire and encourage collaboration with companies that are not yet so advanced in this area. Over two days, with 40 eco-responsible fashion brands and 30 talks planned (more details  here), the FashionGreenDays will bring together experts, designers, professionals and textile companies, students and the general public, to show that “This fashion that is good for the Planet and for Men” requires a completely different approach, both from the point of view of creation and economic models.


Thanks to its history and its textile and citizen ecosystem turned towards social and digital innovation, Roubaix is right on the way to becoming a new capital of responsible and circular fashion. Majdouline Sbaï and Stéphanie Calvino are both convinced. “Today we would like Roubaix to become the capital of a new revolution, that of circular fashion, of the ecological transition, which refers to the” third industrial revolution “theorized by Jeremy Rifkin,” concludes the sociologist. A fantastic way of evolution for this northern city, already pioneering in the field of “zero citizen waste”, in order to create employment and perpetuate the historical know-how in a sustainable way.

Cover picture thanks to : Anne-Laure Eustache / P.O.P

WYLDE renews its skin

WYLDE renews its skin

Early 2018, our ambassador member WYLDE has moulted, assisted by Boyfriends Agency. The brand now presents its second skin on a new website, entirely thought around the sensory experience, in the trend of the event « Ce que tu portes te découvre » organized in the hotel Le Pigalle end of last year.

To bring out this new identity, the two pilots of the brand, Clarissa et Marylene, have chosen to let go and to discover themselves to better rediscover WILDE. A new mantra « Break down barriers » has naturally emerged from this intimate travel, as a call to focus on intimacy, to express ones emotions and creativity in a free way, in order to open oneself to others, to accept differences and to come closer: « We believe in those who give, those who liberate, those who marvel, those who reach out, and those who follow their instinct. It is for them that we create WYLDE ».


The « About » page immediately gives the new website the sensible and organic color : heart beats for the sound universe, WILDE’s W animated like an electrocardiogram, raw pictures of body parts and just some sentences that resonate like a prose poem. So many signs that evoke the (re) birth, the self discovery, the freedom of the body and the the senses to go to other ways of doing and being, more transparent.

The garment as language therefore takes more than ever a free interchangeable second skin dimension at WILDE. It reveals the identity, breaks down the barriers between internal and external worlds, between bodies and genders. The brand thus reaffirms the universal and unisex dimension of its creations, already introduced in several collections, namely the capsules of unique upcycled pieces « No Genre » and « Cut Up » end 2017. The clothe then becomes a « bond between oneself, the world and others, a bond that frees shackles, that « pulses », that unites », always strictly respecting Human and the planet.


The 2018 spring-summer collection « Beat Slowly », ready to buy on the new e-shop, is a perfect illustration of this bias. Under the sign of slow life,the fresh, minimalist and asymmetric pieces that compose it have been thought to fit all bodies and be worn in  many different ways, like the bicolor  top « Nat », reversible and modular thanks to an innovative system of removable panels.

A soft and decidedly contemporary chameleon universe, to discover in pictures below in the film-campaign directed by Axel J. Sannino from Boyfriends Agency that presents thez collection. Slow and beautiful.

Anne-Laure Eustache, Northern nugget

Anne-Laure Eustache, Northern nugget

Founding member of the label UAMEP and ambassador member with her garments’ brand P.O.P., Anne-Laure Eustache has multiple talents at her creative bow : graduated designer from Ecole Supérieure des Arts Appliqués Duperré, recently iconographer graduated from Lille University, she grew up between Vienna, where she spend 15 years in her childhood, and the North of France where she now lives and works.

Settled in Ateliers Jouret in Roubaix, she constantly experiments the boundaries between art and fashion, images and words, organic materials and textiles. Poetry, alternative cultures, know-how and savoir-vivre of the world inhabit her and are permanent sources of inspiration in her creative work. The P.O.P. collections, entirely made by Anne-Laure herself in her workshop with fabrics scrupulously sourced from long-standing French suppliers, are thus refined, easy to appropriate and at the same time loaded with dreams and sensitivity.

« Kim », « W(e)aves », « Pensées abstraites d’une grenade en hiver », « La Course », their names are an invitation to an imaginary and emotional travel, just like the chameleon clothes that compose them. In her approach, the designer is in constant search and tries to “make simplicity a discipline of life “while accepting the complexity of human feelings” as she explains in her Chinese portrait for Hummade magazine (to discover here). Exigency, thinking, respect, human and artistic commitment, minimalism … so many biases that found the essence of the label UAMEP of which Anne-Laure Eustache is a perfect embodiment.

Discover her whole universe on the new website collections P.O.P as well as her editorial « La simplicité est un long voyage », that explains her commitment for UAMEP.

Share and grow

Share and grow

4 months have gone since the official launch of the Label Une Autre Mode Est Possible,
4 intense months of meetings, approaches and new ideas.

4 months that have empirically reinforced us in our burning desire to act and think collectively to simply bring together the creative stories of each other.
Last week, we were honored to announce the entry of our 5 first members into the UAMEP Label, their talent and essence of projects are a perfect summary of what we want to bring : About A Worker, Coralie Prévert, La Petite Mort, Marie Labarelle and Super Marché.

Anchored in contemporary and independent textile creation, these exciting brands share a committed, alternative and artistic approach. The creators also join to enrich the label by their singularities: Coralie Prevert’s Art Deco and linguist prints, Marie Labarelle’s poetic, architectural and “zero waste” lines, the simple upcycling and solidarity of Super Marché, the solar street wear of La Petite Mort or the social and intercultural dimension of About A Worker giving the creative voice to textile workers.

We also have a particular thought for the creators that we decided not to integrate at the moment in the Label despite their great qualities, because we judged the approach was premature, or because their artistic direction is different from ours. But it is also thanks to them and to the rich exchanges that we had together that we grow each day around a clear artistic signature which is constantly nourished by diversity.

Indeed, we impose ourselves the requirement to make choices (“Not that easy”),in the strict respect of our chart and our artistic directions. UAMEP is going step by step, always favoring less but better, quality above quantity. In 2018 we’ll continue the actions we have initiated : speaking out, collective afterworks, cross shooting dedicated to creation, taking each other’s rhythm into account. Concrete creative projects, such as the launch of trend books and the academy that will back nascent talents, are initiated and will take necessary time to blossom.

Happy year to all, and let 2018 be a year of harvest for the young alternative and conscious creation.


Une Autre Mode Est Possible at Who’s Next 2018

Une Autre Mode Est Possible at Who’s Next 2018

On Friday, January 19 the first part of the 2018 international women’s fashion show Who’s Next will open in Paris, with the theme “Jazz and Sappers”. This is a great opportunity to think collectively about the textile ecosystem of today and tomorrow, particularly in the context of organized conferences. UAMEP will speak at the round table “Circular economy and upcycling” on 01/19 at 4pm, with the participation of Arielle Lévy, founder of the label, and Eugenie Delariviere, ambassador and designer member of Studio Les Résilientes x Emmaüs Alternatives, alongside the creator Gaëlle Constantini and the journalist Karine Vergniol.

Designer Noemie Devime, another ambassador, will also be present throughout the weekend as part of the Atelier Meraki Collective Store (Hall 4, Stand E65 on the living area), alongside 9 other talented young designers. In particular, there will be the Atelier’s first revue, The Jazz Age, produced in collaboration with Who’s Next, on the theme of jazz, women and fashion, together by a photo exhibition.

Who’s Next and Première Classe exhibitions
January 2018, 19 to 22 – Paris Porte de Versailles

More information here.
“UAMEP x UAMEP” : fashion edito #1

“UAMEP x UAMEP” : fashion edito #1

Last December, in partnership with Hummade magazine, Une Autre Mode Est Possible inaugurated a series of fashion editorials featuring the clothes of the label members worn by other members. The goal is simple : show in pictures the essence of the collective that we organically created last October. Show that artistic and sustainable creation is our common language. Show that another fashion is only possible through sharing and human exchange.

For the first shoot of the series “UAMEP x UAMEP” which will extend throughout the year 2018, we have chosen to gather our ambassadorial members W.Y.L.D.E. and ATELIER BARTAVELLE, under the lens of photographer Nafissa Harvoire. In the electric red groundfloor of hotel Le Pigalle in Paris, Clarissa Acario, AD and designer from WYLDE, and Marylene Magnaud, Director of Communication and Development, lent themselves to the game of models for a day dressed by the solar and responsible creations of ATELIER BARTAVELLE.

Complicity, art and rock’n’roll : see the whole fashion edito “Groundfloor Records” on Hummade..